Forbes Magazine, et al


The year was 2003 and business was great.  It was one of the best fishing summers we’ve had in the last 14 years. People came from everywhere.  Everywhere meaning Virginia, Texas, North Carolina, Kentucky, California, Missouri – everywhere. Our place looked like we were a boat dealership, there were so many parked here at night.  That was the year we could not close in early November like we always do.  People kept coming and the Wayfarer was booked solid until way after Thanksgiving.
That summer also brought a guest who came all the way from New York. He was a writer for Forbes Magazine but we didn’t know that until weeks later.   Mike saw him working on his lap top and chatted with him, but the man never told Mike who he was.
A couple of weeks after that, we got a phone call from someone at the magazine, verifying our prices.  Mike was so excited to have someone from Forbes calling here but I didn’t believe it.  So I called the number back and wouldn’t you know it, it really was who they said they were.
Long story short,  there was a small article about our area in that summer’s edition.  It told about how in Michigan all the food is fried, it talked about Dewey’s Gun and Barber Shop 😆 , it talked about the great food at  Dinghy’s , and it talked about the peace and quiet at the Wayfarer. He actually wrote something like : If I ever enter the witness protection program I am going to request this place for it’s peace and quiet.

That was also the summer when we appeared in Fromer’s Travel Guide,  again not an advert – another article. We ultimately landed on the front page of MSN.com for a whole week, and for 6 weeks after that – in their travel section.   We didn’t know about it until the phone wouldn’t stop ringing and we finally asked the next caller what the reason for their visit to Benzie County might be.  Wow, were we surprised and proud and all that goes with that sort of thing, when we found out about our exposure to the world.

5 thoughts on “Forbes Magazine, et al

  1. Christine Tilley

    That’s very cool. Do you know where I can find the links to these articles? I would love to know more about your corner of the world.

    • Hmmm…I don’t know how long these things are kept or if they even keep them. It would have been Arthur Fromer’s Discount Travel magazine or something like that. I think looking for Arthur Fromer is enough and then look for Summer of 2003.
      The Forbes Magazine was their annual travel magazine for “Summer 2003” You might still find that online. I am going to look in one of the folders to find you a link.
      The article is by Thomas Jackson for Forbes FYI

  2. Did the reporter ever come back for a visit? Too bad he didn’t get a chance to go to the Coho Cafe! I hate that assumption that all food in Michigan is fried. 😦
    But at least the Wayfarer fared better in his review.

    • irisofthewayfarer

      I agree with you, not only the Coho Cafe, but a number of other restaurants in the area, that are world class, I just never have the time to get there.
      It was tongue in cheek, Ivanka. Normally I would get upset as well, he really meant no harm.
      Here’s what he said about the food:
      “Food in these parts differs considerably from what you’re accustomed to reading about in Forbes FYI. Things are not poached, braised or pan-seared here, if you know what I mean. When I ask our waiter at a restaurant in Empire how the tater tots are prepared, he lowers an imaginary basket into an imaginary vat of oil.
      “We’re working on a way to fry coleslaw,” he says “but we haven’t perfected that yet.”…

  3. Oh, thats funny then! Tongue in cheek, I can handle that. :))

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